---
title: The SFR Blog | The San Franciscan Roaster Co. (14)
description: (14)
---

# The San Franciscan Roaster Co. Blog

Coffee Roasting News and Profiles of Roasting Legends

[![HPC_2420_preview](https://storage.googleapis.com/wzukusers/user-31354250/images/5aa80473b0296riJs3Lq/HPC_2420_preview.jpeg) ](https://www.sanfranroaster.com/blog/herbert-peñaloza-correa-breaking-down-barriers-between-sourcing-and-roasting)

[roaster profile](https://www.sanfranroaster.com/blog/topic/roaster-profile)

#### [Herbert Peñaloza Correa: Breaking Down Barriers between Sourcing and Roasting](https://www.sanfranroaster.com/blog/herbert-peñaloza-correa-breaking-down-barriers-between-sourcing-and-roasting)

[![IMG_0128_d1000](https://www.sanfranroaster.com/hubfs/IMG_0128_d1000.jpg) ](https://www.sanfranroaster.com/blog/bold-bean-is-changing-florida-s-coffee-scene)

[roaster profile](https://www.sanfranroaster.com/blog/topic/roaster-profile)

#### [Bold Bean is Changing Florida's Coffee Scene](https://www.sanfranroaster.com/blog/bold-bean-is-changing-florida-s-coffee-scene)

[![treeline10_d1000](https://www.sanfranroaster.com/hubfs/treeline10_d1000.png) ](https://www.sanfranroaster.com/blog/treeline-coffee-talking-roasting-rebranding)

[roaster profile](https://www.sanfranroaster.com/blog/topic/roaster-profile)

#### [Treeline Coffee: Talking Roasting and Re-branding with Natalie Van Dusen](https://www.sanfranroaster.com/blog/treeline-coffee-talking-roasting-rebranding)

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