A casual coffee drinker might not often consider the role heat and chemical reactions play in the final taste, body, and aroma of their morning cup of Joe. In addition to the long excursion coffee undergoes from the harvest to the roaster—from the hands of coffee pickers, to traversing continents and international borders—there is an entire other process necessary before that coffee is ready for drinking. It is in this other process that as coffee roaster manufacturers, the San Franciscan Roaster Company plays a direct role in how your coffee tastes.

America has always celebrated the individual and the potential of every person to contribute something of unique value to the larger picture. Individualism is an upheld value in the specialty coffee culture; every vision is different and every pair of hands involved in the process is distinct, valuable, and necessary.  This idea is intrinsic to the San Franciscan Roaster Company, where we build using only American-made parts and cherish ideas of craftsmanship, artistry, and innovation. Every machine we construct is handcrafted, carefully assembled, and representative of our profound knowledge of the industry. So in the spirit of one of  America’s finest founding principles, we are proud to introduce our newest roaster: the SF10.

Specialty coffee roasting is an exciting journey to embark on whether you’re working as a part-time barista at your local coffee house or an entrepreneur who’s looking for the next challenge. The coffee roasting industry is simultaneously a global enterprise while being incredibly individualistic. In most cases, specialty coffee roasters, brands, and shops are managed by only a handful of people. And not every coffee roaster has his or her own coffee shop or coffee house. Thanks to the internet and online shopping, many coffee roasters are able to ship their product all around the world. In order for a batch of coffee beans to achieve the distinction of specialty coffee, the coffee roaster must use his or her personal skills and abilities to create something truly unique. Unlike mass-produced coffees, specialty coffee roasting boasts a personal touch that allows it to stand apart from the rest. It’s also necessary to use a specialty coffee roaster like the ones available from the San Franciscan Roaster Company. We build our products by hand to your exact specifications.

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

The act of building something by hand is often seen as the road less traveled, and it’s easy to see why. Companies from all around the world make use of automated machines to build their products. Machines building more machines at incredibly fast speeds. They churn out hundreds (if not thousands) of products per week. Cars, refrigerators, computers, and almost everything in our modern world is built by machines. Of course, we’ve yet to reach a moment in time where everything is completely automated. Hard working individuals still work at most of these manufacturing plants but their roles have greatly diminished. Building products by hand can be seen as old-fashioned or outdated but nothing truly compares to a product that was built by hand. Our roasters, for instance, are each designed and built with the artisan roaster in mind. Since the San Franciscan Roaster Company is made up of artisan roasters and creatives with vast experience in the industry, we know exactly what should go in a coffee roaster.