---
title: The SFR Blog | SF25
description: SF25 |
---

# The San Franciscan Roaster Co. Blog

Coffee Roasting News and Profiles of Roasting Legends

[![Eduardo Choza ](https://www.sanfranroaster.com/hubfs/blue-ridge-bootleg-blog.webp) ](https://www.sanfranroaster.com/blog/blue-ridge-bootleg-coffee)

[SF25](https://www.sanfranroaster.com/blog/topic/sf25)

#### [From Stage Lights to Roast Lights: Matt King of Blue Ridge Bootleg Coffee](https://www.sanfranroaster.com/blog/blue-ridge-bootleg-coffee)

[![Eduardo Choza ](https://www.sanfranroaster.com/hubfs/Eduardo-Choza-blog.jpg) ](https://www.sanfranroaster.com/blog/from-lab-samples-to-legend)

[SF25](https://www.sanfranroaster.com/blog/topic/sf25)

#### [From Lab to Legend: Eduardo Choza’s Journey to U.S. Roasting Champ](https://www.sanfranroaster.com/blog/from-lab-samples-to-legend)

[![Frank from Marco Island Coffee Roasters](https://www.sanfranroaster.com/hubfs/freebird-thumb.jpg) ](https://www.sanfranroaster.com/blog/freebird-co-from-corporate-grind-to-coffee-grind)

[SF25](https://www.sanfranroaster.com/blog/topic/sf25)

#### [Freebird & Co: From the Corporate Grind to the Coffee Grind](https://www.sanfranroaster.com/blog/freebird-co-from-corporate-grind-to-coffee-grind)

[![](https://www.sanfranroaster.com/hubfs/mark-michaelson-blog.webp) ](https://www.sanfranroaster.com/blog/mark-michaelson)

[SF25](https://www.sanfranroaster.com/blog/topic/sf25)

#### [The Humble Champion: Lessons from Mark Michelson's Journey](https://www.sanfranroaster.com/blog/mark-michaelson)

[![](https://www.sanfranroaster.com/hubfs/Images/SF-25%20Images/Image%20(32).png) ](https://www.sanfranroaster.com/blog/bi-weekly-coffee-industry-roundup-april-12-2025)

[SF25](https://www.sanfranroaster.com/blog/topic/sf25)

#### [Bi-Weekly Coffee Industry Roundup: April 12, 2025](https://www.sanfranroaster.com/blog/bi-weekly-coffee-industry-roundup-april-12-2025)

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