---
title: Starting a Coffee Roasting Business
description: The basics of starting a coffee roasting business. Why it's important to stand out from the competition and the best way to do that.
image: https://www.sanfranroaster.com/hubfs/SF-25-new1-1.webp
---

# Starting a Coffee Roasting Business

[

Chelsea Fountain ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

Rise & Grind Coffees, NC

“*Thoroughly impressed by quality of their equipment and the level of customer care.*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Timothy Styczynski ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

 

“*Love the company and our roaster is, hands down, the best built in the world..*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Kirk SF City Boy ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

 

“*I own a SF-6 and love it. Never had an issue with it. The traing was top notch. Couldn’t be happier!.*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Ohio Roasting Co. ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

 

“*Beautiful roaster! A center piece of our cafe.*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Steve Cuevas ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

 

“*Some of the best roasters I’ve worked on, easy to fix, easy to source parts, and if you need tech assistance, they’re there!*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Scott Coleman ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

GloryCloudCoffee.com

“*We bought our SF-25 in late 2017 and installed early 2018. It has been a magnificent piece of equipment.*”

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[

Phil Goodlaxson ![5-star review](https://www.sanfranroaster.com/hs-fs/hubfs/review-stars.png?width=107&height=20&name=review-stars.png)

Corvus Coffee

“*We purchased a 10 pound roaster ifor our Reserve coffees. We've had nothing but excellent experiences.*”

 for Corvus Coffee 

](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[See more on Google Reviews](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

## Brewing Profit & Passion

Starting a coffee roasting business is not only rewarding—it can be highly lucrative. With the right approach, each pound of roasted coffee you produce has the potential to deliver healthy margins and long-term growth.

At the heart of it all is your roaster. A high-quality, American-built machine isn’t just another piece of equipment—it’s the backbone of your business. The right roaster gives you:

- **Consistency** – batch after batch of evenly roasted coffee with flavors you can rely on.
- **Creative control** – the ability to shape unique roast profiles that set your brand apart.
- **Longevity** – years of dependable output, without the fear of breakdowns slowing you down.
- **Scalability** – a solid foundation that grows with your business and customer demand.

When your roaster is engineered for both performance and durability, you can focus on what matters most: creating exceptional coffee, building customer loyalty, and turning your passion into a thriving business.

Use the calculator above to see just how quickly the numbers add up when you combine great coffee with the right machine.

### Monthly Income & Profit Calculator

Selected Roaster SF-1 (1 lb/batch) SF-6 (6 lb/batch) SF-10 (10 lb/batch) SF-25 (25 lb/batch) SF-75 (75 lb/batch)

Selling price (per lb)

Green cost (per lb)

Overheads (Monthly) Electricity, gas, rent, maintenance & packaging

Roast weight loss (%) E.g., 24 lb green → ~20 lb roasted ≈ 17% loss

 Capacity assumes **4 batches/hr**, **8 hr/day**, **24 days/month**

Roaster monthly payment

$0

Roasted output (after weight loss)

0 lbs

Green beans used (input)

0 lbs

 

Estimated monthly revenue

$0

Per-lb gross margin (before payment/overheads)

$0

Break-even price/lb (incl. payment)

$0

#### Years 1–5 (Roaster Financed)

Gross Profit: **$0**

Net Profit (After Overheads): **$0**

#### Year 6 Onward (Roaster Paid Off)

Gross Profit: **$0**

Net Profit (After Overheads): **$0**

*Note:* Output is pre-set for simplicity. Actual results vary with batch time, roast profile, downtime, and schedule.

* This calculator is designed to give you a simple snapshot of how your roaster can turn green coffee into revenue and profit.

 

Keep in mind that every roasting business also has additional costs, such as gas or electricity for the roaster, facility rent, labor, and printing and packaging for your coffee bags. 

## The San Franciscan Roaster™ Range

 

- [![SF-75 75lb/34kg large-batch commercial roaster with afterburner](https://www.sanfranroaster.com/hubfs/37742/SFR-75-2025new.webp) ](https://www.sanfranroaster.com/san-franciscan-sf-75lb/35kg-coffee-roaster)
  
  [**SF-75:** 75lb/34kg large-batch commercial roaster with afterburner ](https://www.sanfranroaster.com/san-franciscan-sf-75lb/35kg-coffee-roaster)
- [![SF-25 25lb/12kg large-batch commercial roaster with afterburner](https://www.sanfranroaster.com/hubfs/37742/SFR-25-2025new.webp) ](https://www.sanfranroaster.com/san-franciscan-roaster-company-sf-25lb/12kg-coffee-roaster)
  
  [**SF-25:** 25lb/12kg large-batch commercial roaster with afterburner ](https://www.sanfranroaster.com/san-franciscan-roaster-company-sf-25lb/12kg-coffee-roaster)
- [![The SFR Super 6 Coffee Roaster](https://www.sanfranroaster.com/hubfs/37742/SFR-Super6-2025f.webp)](https://www.sanfranroaster.com/san-franciscan-super6-coffee-roaster)
  
  [**SF-Super6:** next-generation 6lb/3kg roaster ](https://www.sanfranroaster.com/san-franciscan-super6-coffee-roaster)
- [![SF-10 10lb/5kg small-batch commercial coffee roaster](https://www.sanfranroaster.com/hubfs/37742/SFR-10-2025new.webp) ](https://www.sanfranroaster.com/san-franciscan-sf-10lb/)
  
  [**SF-10:** 10lb/5kg small-batch commercial coffee roaster ](https://www.sanfranroaster.com/san-franciscan-sf-10lb/)
- [![SF-6 6lb/3kg coffee roaster for small-batch coffee roasting](https://www.sanfranroaster.com/hubfs/37742/SFR-6-2025new2.webp) ](https://www.sanfranroaster.com/san-franciscan-6lb/3kg-coffee-roaster)
  
  [**SF-6:** 6lb/3kg coffee roaster for small-batch coffee roasting ](https://www.sanfranroaster.com/san-franciscan-6lb/3kg-coffee-roaster)
- [![SF-1 1lb/500g sample roaster](https://www.sanfranroaster.com/hubfs/37742/SFR-1-2025new.webp) ](https://www.sanfranroaster.com/1-pound-500-gram-coffee-roaster)
  
  [**SF-1:** The world's best-made 1lb/500g sample roaster ](https://www.sanfranroaster.com/1-pound-500-gram-coffee-roaster)

Congratulations. You've taken the first step in following your heart and you want to turn your passion for artisan coffee roasting into a livelihood. If you do things properly, you can enjoy true prosperity. 

Not just prosperity through income, though that is important. But being able to earn your income doing something you truly love. That is real prosperity. Hard work becomes a love of labor and you enjoy every moment of it.

There will be struggles along the way, as life has a way of testing your commitment. But if you truly following your heart, nothing can stop you.

Here are some important things to consider before you start your journey:

## Standing Out

If you want your business to last, it's important to stand out from the competition. You can do that in two ways: through cost competition or through product differentiation.

1. **Cost competition** focuses on **saving money** and appeals to those who are on a budget.
2. **Product differentiation** focuses on **providing quality**.

Cost competition is a much harder and less enjoyable strategy. You'll compete in a crowded marketplace, where mega corporates like Starbucks will constantly eat into your customer base. You'll constantly have to look for ways to cut expenses to keep your costs down.

## Find out More about San Franciscan Roasters

### So why not stand out by creating something unique?

## Product differentiation with an artisan coffee roast

A good product differentiation strategy will gain brand loyalty, which is essential to any successful business.

You focus on a buyer's perception of value. As long as the seller continues to provide high quality, the customer base will remain strong.

With a coffee business, it is a case of having a roast with a distinct flavor that stops people in their tracks. A roast that is not just "Good coffee," but a roast that people notice, remember and come back for.

In today's financial climate, businesses are contained in an intensely competitive market. If a coffee is not of consistently high quality, consumers will turn to competitors.

Creating a coffee that is simply unique will not be enough to gain the competitive advantage of product differentiation. The buyer must love, remember and even crave your brand of coffee. They must also know that every cup or bag of roasted beans they buy from you will be exactly the same.

![Differentiating your product with an artesian coffee roast](https://www.sanfranroaster.com/hubfs/SF-25-new1.webp "Differentiating your product with an artesian coffee roast")

## Coffee roasting business success stories

[![Caravan Coffee is guided by three basic principles: source with intention, roast with intention, and brew with intention.](https://www.sanfranroaster.com/hubfs/community5-caravan-coffee.webp "Caravan Coffee is guided by three basic principles: source with intention, roast with intention, and brew with intention.")](https://www.sanfranroaster.com/blog/inside-caravan-coffee-chris-mcmullan)

Caravan Coffee is guided by three basic principles: source with intention, roast with intention, and brew with intention. *"Our philosophy at Caravan is that we need to do a great job with the coffee.  If we don’t treat it with the respect it deserves, it’s like saying the people at source aren’t worth the work they put into this."*

[Read more](https://www.sanfranroaster.com/blog/inside-caravan-coffee-chris-mcmullan)

[![Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee.](https://www.sanfranroaster.com/hubfs/community3-ca-phe-roasters.webp "Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee.")](https://www.sanfranroaster.com/blog/c%C3%A0-ph%C3%AA-roasters-is-helping-revitalize-philadelphias-kensington-neighborhood-with-vietnamese-coffee)

Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee. *"What many people don’t know is that there’s a chicory flavor, which is an additive that I don’t put in our coffee. But I was able to bring out that flavor through the roasting process."*

[Read more](https://www.sanfranroaster.com/blog/cà-phê-roasters-is-helping-revitalize-philadelphias-kensington-neighborhood-with-vietnamese-coffee)

[![marco-island-community-page](https://www.sanfranroaster.com/hubfs/marco-island-community-page.webp "marco-island-community-page")](https://www.sanfranroaster.com/blog/marco-island-coffee-roasters)

Frank and Morgan, of Marco Island Coffee Roasters in Florida, bring passion, precision, and a touch of island warmth to every batch they roast. When it came time to choose a roaster, they selected a San Franciscan for the level of control it gives them to bring out the best in each bean. For Frank and Morgan, their San Franciscan isn’t just equipment—it’s the engine behind their family-run dream.

[Read more](https://www.sanfranroaster.com/blog/marco-island-coffee-roasters)

Read more stories about people who have successfully started a coffee roasting business on our [community page](https://www.sanfranroaster.com/community)

## Don't Limit your options with cheaper coffee roasting machines

You may occasionally be able to produce a unique and memorable roast on any drum roaster, but it will not be consistent. Consistent roasts are not possible, without the high quality materials, or the level of control built into a San Franciscan Roaster™

Cheaper coffee roasting machines will also break down because the poor quality components used in their construction often fail. With breakdowns, it's not just the cost of repair and downtime you have to worry about. Indirect costs are far more expensive.

### Direct Costs

1. **Repair Costs: **These are immediate and can vary widely depending on the nature of the breakdown. For low-quality roasters, parts are not only be less durable but also harder to source, **leading to longer delays**.
2. **Downtime Costs:** While the coffee roasting machine is out of commission, **you're not producing any coffee**. This lost production time directly **affects your revenue**, especially if roasting is your sole business activity.

### Indirect Costs

1. **Disruption of Supply: **Consistency is **key to maintaining your position** in the coffee business. Regular customers, both retail and wholesale, **expect a consistent supply of products**. A breakdown **can lead to delays or cancellations** of orders, disrupting your supply chain. This disruption can force customers to **seek more reliable suppliers**, which might result in **a permanent loss **of business.
2. **Loss of Reputation:** Quality and reliability are crucial in **building and maintaining a brand's reputation**. Frequent breakdowns can **tarnish your brand’s image**, signaling to customers that you're taking shortcuts and don't adhere to high production standards. This perception can be particularly damaging in markets where consumers are highly conscious of quality.
3. **Operational Inefficiency**: Every time a roaster breaks down, your **operation's efficiency declines**. This inefficiency isn’t just about lost roasting hours but also about diverting time and resources from other activities like sales and customer service, to manage the crisis.
4. **Employee Morale and Productivity:** Frequent equipment failures can **frustrate your team**, affecting morale and productivity. This can lead to an **increase of employee turnover **because of the **stressful work environment.**
5. **Increased Operational Costs:** Over time, the cost of frequent repairs **will add up**, affecting your bottom line. The inefficiency of low-quality roasters often results in** higher energy consumption** per batch, further increasing costs.
6. **Opportunity Cost: **The **time and money wasted **on breakdowns could be invested in more productive areas of business. This opportunity cost can **hinder growth and innovation** within your business.

[![ Tico Coffee from Campbell in the South Bay, California specialize in high-quality coffee beans from around the world.](https://www.sanfranroaster.com/hubfs/community6-tico-roasters.webp " Tico Coffee from Campbell in the South Bay, California specialize in high-quality coffee beans from around the world.")](https://www.sanfranroaster.com/blog/an-interview-with-mariana-faerron-owner-of-tico-coffee-roasters)

 Tico Coffee from Campbell in the South Bay, California specialize in high-quality coffee beans from around the world. "*For me to be able to come and start this company and learn to roast, being able to transform those beans into something people enjoy, makes me feel humbled but also proud*."

[Read more](https://www.sanfranroaster.com/blog/an-interview-with-mariana-faerron-owner-of-tico-coffee-roasters)

[![Sonder Coffee, from Denver, Colorado is a bright and airy coffeehouse and roastery](https://www.sanfranroaster.com/hubfs/community7-sounder-coffee.webp "Sonder Coffee, from Denver, Colorado is a bright and airy coffeehouse and roastery")](https://www.sanfranroaster.com/blog/sonder-coffee-rooted-timely-growing-fragile-ever-changing)

Sonder Coffee, from Denver, Colorado is a bright and airy coffeehouse and roastery, opened by three friends. *"Our philosophy with owning a coffee shop is to add value to peoples’ lives in small ways.  It wasn’t until after our travels that we discovered craft coffee and fell in love with it. "*

[Read more](https://www.sanfranroaster.com/blog/sitting-down-with-mostra-coffee-2020-roaster-of-the-year)

[![ The Kookaburra, located in St. Augustine, Florida, is made up of three locations and a roastery.](https://www.sanfranroaster.com/hubfs/community8-kookaburra.webp " The Kookaburra, located in St. Augustine, Florida, is made up of three locations and a roastery.")](https://www.sanfranroaster.com/blog/community-and-coffee-at-the-kookaburra-an-interview-with-spencer-hooker)

**The Kookaburra**, located in St. Augustine, Florida, is made up of three locations and a roastery. *"The whole reason we ended up going with San Franciscan is because Zach recommended it. When I started shopping around for a roaster.  He was like, “It’s the best roaster we have used.”*

[Read more](https://www.sanfranroaster.com/blog/community-and-coffee-at-the-kookaburra-an-interview-with-spencer-hooker)

![Quality is essential for starting a coffee roasting business](https://www.sanfranroaster.com/hubfs/produce-quality.webp "Quality is essential for starting a coffee roasting business")

## If you want to produce quality, don't skimp on quality

A San Franciscan Roaster is actually more cost effective in the long run for serious roasters. With a lifetime guarantee on materials and workmanship, you can be sure that you will not suffer from the problems that plague poorer quality machines.

Here are the benefits of investing in a San Franciscan Roaster™

1. **Superior Roasting Control:** A San Franciscan Roaster™ provides you **complete control **of **conduction, convection, and radiation** heating during **every stage** of the roasting process. This precision control allows roastmasters to develop **specific flavor profile**s that are **consistent** batch after batch. This level of control is a key selling point for customers seeking **high-quality, artisanal coffee**.
2. **Consistency and Reliability: **The use of a drum made of **US mild steel **in every San Franciscan Roaster™ gives you **even heating and consistent roasting**, which is crucial for achieving uniformity in coffee flavor. This consistency **assures customers** of the same high quality with **every purchase**, enhancing brand loyalty.

![San Franciscan Roaster™ Lifetime Warranty seal](https://www.sanfranroaster.com/hs-fs/hubfs/new-warranty.webp?width=450&height=450&name=new-warranty.webp)

## Guaranteed for Life

Each San Franciscan Roaster™ is covered by a Lifetime Warranty on the materials and fabrication work performed by the Company. Additionally, all of our roasters come with guaranteed personal support for the roaster’s entire lifetime. This lifetime warranty applies solely to the materials and fabrication work performed by the Company. The warranty covers failures due to defects in materials or workmanship and is limited to repair or replacement of the defective parts.

All third-party components meanwhile, such as engines, bearings, and moveable parts incorporated in the Roaster are guaranteed to be free from defects in materials and workmanship under normal use and service for a period of one (1) year from the date of purchase. Though they are built to last a lifetime and usually do. While it is rare for our machines to face problems, our team is always available to troubleshoot and answer questions. Simply call or email us and a member of our support team will provide the necessary assistance in a quick, succinct manner.

#### If you have a commitment to coffee and are ready to take your craft to the next level, Fill out the form.

A professional will be in touch to help you purchase your San Franciscan Roaster™

[![Steve-cuevas-sml](https://www.sanfranroaster.com/hubfs/Steve-cuevas-sml.webp "Steve-cuevas-sml")](https://www.sanfranroaster.com/blog/bid/90846/Roaster-Profile-Bootstrap-Coffee-Roaster)

*"Some of the best roasters I’ve worked on, easy to fix, easy to source parts, and if you need tech assistance… they’re there!"*

[Read more](https://www.google.com/search?hl=en-PH&gl=ph&q=The+San+Franciscan+Roaster+Company,+4048+Technology+Way+Ste+F,+Carson+City,+NV+89706,+United+States&ludocid=17826853700775847593&lsig=AB86z5WgHlixmjc5aQS3KvIFTCYv#lrd=0x80990a4150edf7df:0xf765b4fd799a26a9,1)

[![community4b-valhalla4](https://www.sanfranroaster.com/hubfs/community4b-valhalla4.webp "community4b-valhalla4")](https://www.sanfranroaster.com/blog/an-interview-with-a-j-anderson-owner-of-valhalla-coffee)

**Valhalla Coffee**, located in Tacoma, Washington, was originally founded in 2004 long before you heard the terms 'micro-lots' or 'third-wave' being thrown around coffeehouses. *"The  San Franciscan SF- 25 roaster was the coolest thing I had ever seen in my life."*

[Read more](https://www.sanfranroaster.com/blog/an-interview-with-a-j-anderson-owner-of-valhalla-coffee)

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"reviewBody": "I really should have posted this last August after spending a few days in Carson city with Mark and guys at SF. we own and operate BemaRoasters in Anchorage Ak and have been using the SF10 for over a year now. Back in august w made the trip to spend a few days with mark&crew to get some feedback on the coffee and to get some roasting advice and tips on how to better use the SF10.. Long story short idkw we waited so long, it was worth every single penny spent to get down there.. I was skeptical about how much of a benefit two days would make but every single question i had and the problems i was having getting the results i was looking for in our coffee was answered. I am not being hyperbolic when i say that upon returning home the cup quality of our coffee change dramatically overnight. If you already own a SF machine and are just curious or if you are considering if this machine is right for you i would say without hesitation that visiting Bill, Mark & Mark and the outstanding crew in Carson city is money well spent.",
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    "sameAs" : "https://g.page/san-franciscan-roaster-company"
  },
  "reviewBody" : "I bought my sf6 this year. I have had run into some issues. It’s not always easy to resolve. I had a issue this week and I just want to give a big shout OUT to Tony. He walked me through everything and every possible issue it could be. He was knowledgeable and kind and got to the problem of the issue. He walked me through till we found a solution. I’m super grateful for Tony’s time and patience with me while I navigated new things I had to learn on the way to fixing the problem. Also I’m super happy with my sf6. It’s a beautiful roaster.",
  "reviewRating" : {
    "@type" : "Rating",
    "bestRating" : "5",
    "ratingValue" : "5"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Review",
  "author" : {
    "@type" : "Person",
    "name" : "Bert Davis"
  },
  "datePublished" : "2019-11-07",
  "itemReviewed" : {
    "@type" : "Organization",
    "name" : "San Franciscan Roaster Company",
    "sameAs" : "https://g.page/san-franciscan-roaster-company"
  },
  "reviewBody" : "We are a small batch roaster in Birmingham, AL, roasting on an SF-6. I couldn’t ask for a better roaster to roast on. I have roasted on many other brands and with the San Fran, I know what I’m going to get out of this machine every single roast and that it is going to roast coffee as well as I could possibly roast it. Easy to clean, operate, troubleshoot....you name it. But it’s built like a tank. It’s American Made so I know parts and service will never be an issue. And if I ever need to upgrade in size, I know that it holds its value. Not that I ever plan on parting with it. I never plan to buy any other roaster now besides a San Fran.",
  "reviewRating" : {
    "@type" : "Rating",
    "bestRating" : "5",
    "ratingValue" : "5"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Review",
  "author" : {
    "@type" : "Person",
    "name" : "Timothy Styczynski"
  },
  "datePublished" : "2018-11-17",
  "itemReviewed" : {
    "@type" : "Organization",
    "name" : "San Franciscan Roaster Company",
    "sameAs" : "https://g.page/san-franciscan-roaster-company"
  },
  "reviewBody" : "This company is remarkable. From the awesome help and guidance that I've received from Matt, to the quality of workmanship the whole crew embodies, and the outstanding customer service. Love the company and our roaster is, hands down, the best built in the world.",
  "reviewRating" : {
    "@type" : "Rating",
    "bestRating" : "5",
    "ratingValue" : "5"
  }
}
```

```json
{
"@context": "https://schema.org",
"@type": "Review",
"author": {
"@type": "Person",
"name": "Brent Kennedy"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Owned a SF 25 Sanfranroaster since 1992. Still going strong! Best roaster in the market in my opinion and very easy to work on if needed.",
"itemReviewed": {
"@type": "Organization",
"name": "San Franciscan Roaster Company",
"sameAs": "https://g.page/san-franciscan-roaster-company"
},
"datePublished": "2024-02-09"  // Estimated date based on "20 weeks ago"
}
```