The SanFranRoaster Blog......

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: coffee roasting, art of roasting, sense of taste, taste vs. flavor, coffee flavors, experience, handmade, high quality, SF10, education

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, cupping, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting