The SanFranRoaster Blog......

Developing Your Art: The Importance of Education in Coffee Roasting

Posted by Julia Hettiger

Fri, Nov, 02, 2018 @ 09:11 AM

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

Read More

Topics: art of roasting, flavor and mouthful, five senses, coffee roasting, education, Successful business, roaster profile, commercial coffee roaster

SF-6 "Embrace the Craft" Holiday Bundle

Posted by The San Franciscan Roaster Co.

Thu, Nov, 01, 2018 @ 09:11 AM

 

Introducing the SF-6 "Embrace the Craft" Holiday Bundle! From now until December 31st, the Holiday Bundle is available for the regular price of a San Franciscan SF-6 roaster!

Read More

Topics: art of roasting, coffee roasting, small batch coffee roaster, education, SF6

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

Read More

Topics: coffee roasting, cupping, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting

Bridge Coffee Company is Connecting Farmers with Consumers

Posted by The San Franciscan Roaster Co.

Wed, Sep, 26, 2018 @ 11:09 AM

Read More

Topics: california coffee, coffee, coffee roaster, microlot, small batch coffee roaster

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

Read More

Topics: education, experience, SF75, coffee roaster, roaster profile, SF25, commercial coffee roaster, Successful business