The SFR Culture: Making the World a Better Place, One Machine At a Time

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Whether you’re catching up with an old friend or you have to finish a research paper, coffee tends to be there by your side, keeping you focused on the task at hand. Coffee is a universal drink. Millions of people around the world drink it in the morning to get a boost of energy before going about their day. Without coffee, the world would be a bleak, sleepy place. The San Franciscan Roaster Company understands the vast importance coffee plays in the world at large. It’s what fuels us, giving us the energy we require to get from point A to point B, wherever that may be. But coffee doesn’t just magically appear in your mug every morning. The specialty coffee industry is a worldwide effort, with farmers, roasters, and coffee shop owners all around the world coming together to create delicious, impeccable roasts.


SFR-culture2Bill Kennedy, CEO of the San Franciscan Roaster Company, and Catalyst Coffee Consulting.Meet the team that helped build your San Franciscan Roaster

A Culture of Complete Creativity

The San Franciscan Roaster Company is proud to be a member of the specialty coffee community. This community bolsters creativity, originality, and individuality. No two roastmasters are alike. Every single one has a particular way of roasting in order to create the perfect batch. It is our goal to give our peers the ability to be as creative as possible. We achieve this by providing machines that offer the most complete control. When creative individuals have total control, they can make incredible things.

Improving the Lives of Fellow Coffee Drinkers

As universal as the specialty coffee industry is, it’s also incredibly individualistic. A couple of friends can open up their very own specialty coffee shop with nothing more than a few savings and a dream to do good in the world. For this reason, the San Franciscan Roaster Company provides a variety of different machines to suit the needs of any roaster. Whether you’re getting started in the industry or looking to expand your enterprise, we have a roaster that can perfectly suit your needs. Before long, you’ll be able to witness the power of total roasting control. The specialty coffee industry is a community of hardworking individuals who are focused on bettering the lives of those around them. Let our coffee roasters help you reach the level of creativity you’re looking for.