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San Franciscan Roaster™ Testimonials & Reviews

"The manual aspect of San Franciscan roasters are unparalleled"

SF-1-7-V3-smlThe manual aspect of San Franciscan roasters are unparalleled. They are tailor made for specialty/third wave coffee roasting. The quick response time is perfect as well. We specialize in single-origin coffee only and go through about 50+ unique lots a year, so nimbleness and responsiveness are key. We tried several roaster manufacturers before finding San Franciscan; we won't go back!

Sam Kjellberg
Co-Founder | Head of Coffee
SK Coffee
skcoffeeplease.com

"Beautiful roaster! A center piece of our cafe"

ohio-roasting-companyBeautiful roaster! A center piece of our cafe. There were a couple minor issues with roaster in the beginning but San Franciscan’s customer service was good. Technical support diagnosed them quickly and parts were sent.
I bought mine during COVID which may have caused delays and some quality control issues. Overall, I’m pretty happy with the machine and the company and would recommend them.


 Ohio Roasting Company
(from Google reviews)

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Finch and Marechen of Freebird & Co. chose to leave the grind behind and invest in a more meaningful path. They selected a San Franciscan roaster for its hands-on craftsmanship, U.S. build quality, and the ability to harmonize human senses with technical precision. 

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Don Cox of Bald Guy Brew in North Carolina, has dedicated his career to helping others find purpose through coffee. When it came to choosing equipment that could support both quality and education, Don turned to San Franciscan Roasters for their unmatched build quality, U.S.-made reliability, and the full sensory control they offer.

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Frank and Morgan, of Marco Island Coffee Roasters in Florida, bring passion, precision, and a touch of island warmth to every batch they roast. When it came time to choose a roaster, they selected a San Franciscan for the level of control it gives them to bring out the best in each bean. For Frank and Morgan, their San Franciscan isn’t just equipment—it’s the engine behind their family-run dream.

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Sarah of Fetch Coffee invested in a San Franciscan roaster, an impossibly reliable workhorse. The decision wasn’t just about quality—it was about philosophy. The roaster’s blend of craftsmanship and control mirrored the kind of experience Sarah wanted to offer her customers. 

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Mark Michelson—Director of Education at the San Franciscan Roaster Co. and 2017 U.S. Roaster Champion says: "I love the roaster and I love the mechanics and at the roasters guild retreat every year I would play on the San Franciscan. They were beautiful, yet they were consistent. And they were just great roasters to for somebody to roast on at the roaster guild retreat."

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Jeff and Karen of HI-FI Espresso sought more control and authenticity in their roasting process. Inspired by  glowing reviews of San Franciscan Roasters, they made the leap to their own San Franciscan gas roaster in 2023. Jeff, with his background in filmmaking, likened gas roasting to shooting on film—offering a warmth and authenticity that digital methods couldn’t match.

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 Roast Magazine’s Micro Coffee Roaster of the Year Award for 2020, Mostra Coffee of the Philippines 

 Roast Magazine’s Micro Coffee Roaster of the Year Award for 2020, Mostra Coffee of San Diego.  Known for not only roasting coffees of superior quality, Mostra is also helping put the coffee industry of the Philippines on the map"Ease of use, consistency and the ability to manually adjust "on the fly" are just some of the few things that we love about our SF-25 roaster."

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Manifesto Coffee opened less than two years ago, but is already expanding their business in Tacoma's Hilltop neighborhood

Manifesto Coffee opened less than two years ago, but is already expanding their business in Tacoma's Hilltop neighborhood. The company is 100% owned and operated by a group of four friends, “We’ve had a couple of challenges, and it’s always been a very pleasant experience doing business with the San Franciscan Roaster Company.” 

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As the winner of the Colombia National Roaster Championship, Luisa Fernanda Quintero has plenty of credibility under her belt.

As the winner of the Colombia National Roaster Championship, Luisa Fernanda Quintero has plenty of credibility under her belt. "For me, working in coffee in Colombia is a privilege especially in my case; I daily roast, in my San Franciscan SF-6, specialty coffees produced by La Palma & El Tucán."

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Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee.

Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee. "What many people don’t know is that there’s a chicory flavor, which is an additive that I don’t put in our coffee. But I was able to bring out that flavor through the roasting process."

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Treeline Coffee is inspired by travelers, adventurers, and outdoor enthusiasts, based on the idea that coffee should fuel you to do what you love. "Everyone has this love for coffee, it’s indescribable.  I don’t know any other industry that functions like the coffee industry."

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Caravan Coffee is guided by three basic principles: source with intention, roast with intention, and brew with intention.

Caravan Coffee is guided by three basic principles: source with intention, roast with intention, and brew with intention. "Our philosophy at Caravan is that we need to do a great job with the coffee.  If we don’t treat it with the respect it deserves, it’s like saying the people at source aren’t worth the work they put into this."

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 Tico Coffee from Campbell in the South Bay, California specialize in high-quality coffee beans from around the world.

 Tico Coffee from Campbell in the South Bay, California specialize in high-quality coffee beans from around the world. "For me to be able to come and start this company and learn to roast, being able to transform those beans into something people enjoy, makes me feel humbled but also proud."

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Valhalla Coffee, located in Tacoma, Washington, was originally founded in 2004 long before you heard the terms 'micro-lots' or 'third-wave' being thrown around coffeehouses. "The  San Franciscan SF- 25 roaster was the coolest thing I had ever seen in my life."

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 The Kookaburra, located in St. Augustine, Florida, is made up of three locations and a roastery.

The Kookaburra, located in St. Augustine, Florida, is made up of three locations and a roastery. "The whole reason we ended up going with San Franciscan is because Zach recommended it. When I started shopping around for a roaster.  He was like, “It’s the best roaster we have used.”

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"These roasters are extremely well made"

We purchased a 10 pound roaster for our Reserve coffees for Corvus Coffee. We've had nothing but excellent experiences both with the machine and the support! These roasters are extremely well made, and the 10 pounder has great control of airflow and gas/heat. The team at SF is always responsive to the (very few) questions or needs we've had with the machine. Probably buying more SF roasters going forward.

Phil Goodlaxson
Corvus Coffee
 (
from Google reviews)

"One of the best decisions I made when starting my coffee roasting business"


"The San Franciscan is a real workhorse. True continuous duty, great airflow, very solid construction, and a beautiful design. All this and great service to back it up. Four years and 250,000 pounds later, it is still going strong. One of the best decisions I made when starting my coffee roasting business."

Vince I.
Annapolis, MD

"They took the roasting experience and perfected the process!"


San Franciscan Roaster Co. were so helpful and worked with us from the beginning (our first phone call with them) to our first roasting experience. They helped with deciding which roaster size would be best for our size business. We were put in contact with other coffee roasters who had purchased a San Franciscan Roaster to get feedback. We met some very awesome people who have had the San Franciscan Coffee Roaster for well over a decade and loved it!

The San Franciscan SF6 Coffee Roaster has been reliable and very easy on maintenance. Since we are in a very rural area (the mountains), they were able to guide us through standard maintenance and then some. We have been operating our SF6 Coffee Roaster now for 2 years and have not had any problems.

The roasting process with the San Franciscan is great...our coffee has had very high praise. They took the roasting experience and perfected the process!

If one day we decide to double our business we would definitely buy another San Franciscan Coffee Roaster!

Happy Trails Cafe, LLC
Gary & Mary Ann, Owners

 

"Thoroughly impressed by quality of their equipment and the level of customer care"

"I have been thoroughly impressed by quality of their equipment and the level of customer care we received. They have friendly staff, helped us troubleshoot electrical issues with our unit, and were able to diagnose and solve the issue each step of the way (thanks Alex!). We appreciate Bill’s leadership and taking care of all customers. "

Chelsea Fountain
Rise & Grind Coffees, NC
(from Google reviews)

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 A certified woman-owned small business, Black Powder Coffee works hard to source coffee responsibly and roast it to optimal flavor, presenting it to customers in a variety of venues. The San Franciscan Roaster appealed to Dave’s engineering background. “I appreciate how Matt and the team design the componentry,” he says.

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The only specialty coffee roaster in a town called "The Next Napa" for its vibrant wine-producing culture, Gold Country Roasters's current iteration had a rocky start but promises increasing success. "We started out with no employees, just 70-hour weeks, and 3 months later hired our first employee. He's still with us, but now we have 12 employees. Business has just exploded."

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"Some of the best roasters I’ve worked on, easy to fix, easy to source parts, and if you need tech assistance… they’re there!"

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lifetime-warranty

Guaranteed for Life

Each San Franciscan Roaster™ is covered by a Lifetime Warranty on the materials and fabrication work performed by the Company. Additionally, all of our roasters come with guaranteed personal support for the roaster’s entire lifetime. This lifetime warranty applies solely to the materials and fabrication work performed by the Company. The warranty covers failures due to defects in materials or workmanship and is limited to repair or replacement of the defective parts.
All third-party components meanwhile, such as engines, bearings, and moveable parts incorporated in the Roaster are guaranteed to be free from defects in materials and workmanship under normal use and service for a period of one (1) year from the date of purchase. Though they are built to last a lifetime and usually do.
While it is rare for our machines to face problems, our team is always available to troubleshoot and answer questions. Simply call or email us and a member of our support team will provide the necessary assistance in a quick, succinct manner.

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