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coffee roasting Education


Get Acquainted with Your San Franciscan Roaster

When you purchase a coffee roaster from the San Franciscan Roaster Company, you’re invited to come to our factory in Carson City, Nevada to learn how to roast on our commercial coffee roasting machines. This is essential for roastmasters who have been working on other industrial roasters as San Franciscan Roasters are unique in the way that they combine automation with the ability to manually control every aspect of the roasting process.

And there's always more to share about the artistry and science of the coffee roasting process. Our team will gladly train you on how to use our machines. With this knowledge, you’ll be able to achieve the roasts you've previously only been able to dream of!

Our Place or Yours?

Our head trainer, Mark Michaelson, is available for intensive one-on-one or small group courses throughout the US and Canada including our flagship facility in Carson City, NV. Learn from a world-renowned champion roaster and operate your coffee roasting machine at peak performance at a scheduled event or contact us to schedule a private session.

For more information, visit our Coffee Roasting Training page


"They took the roasting experience and perfected the process!"

San Franciscan Roaster Co. were so helpful and worked with us from the beginning (our first phone call with them) to our first roasting experience. They helped with deciding which roaster size would be best for our size business. We were put in contact with other coffee roasters who had purchased a San Franciscan Roaster to get feedback. We met some very awesome people who have had the San Franciscan Coffee Roaster for well over a decade and loved it!

The San Franciscan SF6 Coffee Roaster has been reliable and very easy on maintenance. Since we are in a very rural area (the mountains), they were able to guide us through standard maintenance and then some. We have been operating our SF6 Coffee Roaster now for 2 years and have not had any problems.

The roasting process with the San Franciscan is great...our coffee has had very high praise. They took the roasting experience and perfected the process!

If one day we decide to double our business we would definitely buy another San Franciscan Coffee Roaster!

Gary & Mary Ann, Owners Happy Trails Cafe, LLC

Contact us Now about Coffee Roasting Education

Give Us a Call: 775-996-2280
or fill out the form

The Coffee Roasting Institute

Blue Ridge Campus

We are proud to announce that we have partnered with Bald Guy Brewing to create The Coffee Roasting Institute campus in Boone, North Carolina. Our team of experienced roaster instructors will teach students the necessary skills to successfully operate a coffee roasting business. 

Our classes have a maximum ratio of 1:6 instructor to students. With San Franciscan roasters, our classes are designed to fit your needs based off of your objectives and goals.

For more information on The Coffee Roasting Institute and available classes, please click here.