The San Franciscan Roaster is a carefully constructed machine made for the purpose of roasting. As any specialty coffee aficionado is aware, roasting is an art as well as a science; this means that any alteration to the material, composition, and other variables will affect the process and the roastmaster’s ability to control or define the final roast. The makeup of our machines enhances the ability for unique roasts, which have a big impact on the final cup. It’s why our carefully crafted design has considered the architecture, the materials, and unique characteristics —such as the thickness of the drum—to create a stable thermal platform and the perfect conditions for a consistent, premium, and one-of-a-kind roast.

If you’re like us, you’ve probably seen hundreds, if not thousands of different kinds of “Save the Bees!” campaigns. Whether on social media, TV, or in person, people have been using their voices to help spread the word about the importance of bees, how they help the environment, and the current danger they are facing of possibly going extinct.

Coffee is as universal as the air we breathe. From South America to Asia back to Europe and Africa, coffee is consumed all over the world. It’s one of the most popular drinks on the market and has been for hundreds and hundreds of years. While coffee may have been around a lot longer than researchers can prove, its earliest known use was in the 15th century in Yemen, in the Sufi Monasteries. From there, the consumption of coffee can be traced in many countries throughout history.

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.