The SanFranRoaster Blog......

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: coffee roasting, art of roasting, sense of taste, taste vs. flavor, coffee flavors, experience, handmade, high quality, SF10, education

Developing Your Art: The Importance of Education in Coffee Roasting

Posted by Julia Hettiger

Fri, Nov, 02, 2018 @ 09:11 AM

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

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Topics: art of roasting, flavor and mouthful, five senses, coffee roasting, education, Successful business, roaster profile, commercial coffee roaster

SF-6 "Embrace the Craft" Holiday Bundle

Posted by The San Franciscan Roaster Co.

Thu, Nov, 01, 2018 @ 09:11 AM

 

Introducing the SF-6 "Embrace the Craft" Holiday Bundle! From now until December 31st, the Holiday Bundle is available for the regular price of a San Franciscan SF-6 roaster!

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Topics: art of roasting, coffee roasting, small batch coffee roaster, education, SF6

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

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Topics: education, experience, SF75, coffee roaster, roaster profile, SF25, commercial coffee roaster, Successful business

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF10, experience, education, high quality, handmade, SF6, SF75, sf1, legacy, roaster, Successful business, coffee roaster, SF25, commercial coffee roaster