The SanFranRoaster Blog......

Developing Your Art: The Importance of Education in Coffee Roasting

Posted by Julia Hettiger

Fri, Nov, 02, 2018 @ 09:11 AM

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

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Topics: art of roasting, flavor and mouthful, five senses, coffee roasting, education, Successful business, roaster profile, commercial coffee roaster

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, cupping, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting