The SanFranRoaster Blog......

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

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Topics: roaster profile, SF25, coffee roaster, commercial coffee roaster, Successful business, SF75, education, experience

The Roast Profiles: How the San Franciscan Roaster Supports Artisan Roastmasters

Posted by Maria Gomez

Fri, Aug, 03, 2018 @ 13:08 PM

A casual coffee drinker might not often consider the role heat and chemical reactions play in the final taste, body, and aroma of their morning cup of Joe. In addition to the long excursion coffee undergoes from the harvest to the roaster—from the hands of coffee pickers, to traversing continents and international borders—there is an entire other process necessary before that coffee is ready for drinking. It is in this other process that as coffee roaster manufacturers, the San Franciscan Roaster Company plays a direct role in how your coffee tastes.

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Topics: roaster profile, SF25, coffee roaster, who we are, handmade, high quality, experience

Celebrating Individuality & Commercial Coffee Roasters: Introducing the New SF10

Posted by Maria Gomez

Fri, Jun, 29, 2018 @ 12:06 PM

America has always celebrated the individual and the potential of every person to contribute something of unique value to the larger picture. Individualism is an upheld value in the specialty coffee culture; every vision is different and every pair of hands involved in the process is distinct, valuable, and necessary.  This idea is intrinsic to the San Franciscan Roaster Company, where we build using only American-made parts and cherish ideas of craftsmanship, artistry, and innovation. Every machine we construct is handcrafted, carefully assembled, and representative of our profound knowledge of the industry. So in the spirit of one of  America’s finest founding principles, we are proud to introduce our newest roaster: the SF10.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, Successful business, tradition, handmade, high quality, SF10

Bridging The Gap Between Coffee Farmer and Coffee Consumer

Posted by Otto Nicli

Mon, Jun, 18, 2018 @ 10:06 AM

Specialty coffee roasting is an exciting journey to embark on whether you’re working as a part-time barista at your local coffee house or an entrepreneur who’s looking for the next challenge. The coffee roasting industry is simultaneously a global enterprise while being incredibly individualistic. In most cases, specialty coffee roasters, brands, and shops are managed by only a handful of people. And not every coffee roaster has his or her own coffee shop or coffee house. Thanks to the internet and online shopping, many coffee roasters are able to ship their product all around the world. In order for a batch of coffee beans to achieve the distinction of specialty coffee, the coffee roaster must use his or her personal skills and abilities to create something truly unique. Unlike mass-produced coffees, specialty coffee roasting boasts a personal touch that allows it to stand apart from the rest. It’s also necessary to use a specialty coffee roaster like the ones available from the San Franciscan Roaster Company. We build our products by hand to your exact specifications.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, handmade, high quality, education, experience

Inside Caravan Coffee's Responsible Buying Program: an interview with Chris McMullan

Posted by The San Franciscan Roaster Co.

Wed, Apr, 25, 2018 @ 10:04 AM

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Topics: roaster profile, SF25, coffee roaster, commercial coffee roaster