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The SanFranRoaster Blog......

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting, cupping