The SanFranRoaster Blog......

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

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Topics: roaster profile, SF25, coffee roaster, commercial coffee roaster, Successful business, SF75, education, experience

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10

Educating The Next Generation of Roastmasters While Protecting the Environment

Posted by Otto Nicli

Fri, Aug, 10, 2018 @ 07:08 AM

The Specialty Coffee community is all about sustainability, from farm to cup. When it comes to roasting, roastmasters must be completely aware of how their machines affect the environment. Local municipalities are in charge of regulating emissions. As such, regulations differs from state to state but larger roasters (specifically those that roast over 10 lbs/5 kg) require some type of permit in order to be operated. The San Franciscan Roaster Company is devoted to building machines that exceed expectations. Our largest roasters, the SF25 and SF75, come outfitted with afterburners in order to comply with the most stringent air quality control mandates. But the work doesn’t stop there. The San Franciscan Roaster Company is doing its part in bettering the environment. Our coffee school, the Coffee Roasting Institute in North Carolina, is working on becoming a net zero carbon footprint business. This way, prospective roastmasters can learn everything there is to know about roasting while reducing their environmental footprint.

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Topics: coffee roaster, commercial coffee roaster, roaster, SF6, education, experience, SF10

Celebrating Individuality & Commercial Coffee Roasters: Introducing the New SF10

Posted by Maria Gomez

Fri, Jun, 29, 2018 @ 12:06 PM

America has always celebrated the individual and the potential of every person to contribute something of unique value to the larger picture. Individualism is an upheld value in the specialty coffee culture; every vision is different and every pair of hands involved in the process is distinct, valuable, and necessary.  This idea is intrinsic to the San Franciscan Roaster Company, where we build using only American-made parts and cherish ideas of craftsmanship, artistry, and innovation. Every machine we construct is handcrafted, carefully assembled, and representative of our profound knowledge of the industry. So in the spirit of one of  America’s finest founding principles, we are proud to introduce our newest roaster: the SF10.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, Successful business, tradition, handmade, high quality, SF10

Bridging The Gap Between Coffee Farmer and Coffee Consumer

Posted by Otto Nicli

Mon, Jun, 18, 2018 @ 10:06 AM

Specialty coffee roasting is an exciting journey to embark on whether you’re working as a part-time barista at your local coffee house or an entrepreneur who’s looking for the next challenge. The coffee roasting industry is simultaneously a global enterprise while being incredibly individualistic. In most cases, specialty coffee roasters, brands, and shops are managed by only a handful of people. And not every coffee roaster has his or her own coffee shop or coffee house. Thanks to the internet and online shopping, many coffee roasters are able to ship their product all around the world. In order for a batch of coffee beans to achieve the distinction of specialty coffee, the coffee roaster must use his or her personal skills and abilities to create something truly unique. Unlike mass-produced coffees, specialty coffee roasting boasts a personal touch that allows it to stand apart from the rest. It’s also necessary to use a specialty coffee roaster like the ones available from the San Franciscan Roaster Company. We build our products by hand to your exact specifications.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, handmade, high quality, education, experience