The SanFranRoaster Blog......

Developing Your Art: The Importance of Education in Coffee Roasting

Posted by Julia Hettiger

Fri, Nov, 02, 2018 @ 09:11 AM

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

Read More

Topics: art of roasting, flavor and mouthful, five senses, coffee roasting, education, Successful business, roaster profile, commercial coffee roaster

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

Read More

Topics: education, experience, SF75, coffee roaster, roaster profile, SF25, commercial coffee roaster, Successful business

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

Read More

Topics: SF10, experience, education, high quality, handmade, SF6, SF75, sf1, legacy, roaster, Successful business, coffee roaster, SF25, commercial coffee roaster

Educating The Next Generation of Roastmasters While Protecting the Environment

Posted by Otto Nicli

Fri, Aug, 10, 2018 @ 07:08 AM

The Specialty Coffee community is all about sustainability, from farm to cup. When it comes to roasting, roastmasters must be completely aware of how their machines affect the environment. Local municipalities are in charge of regulating emissions. As such, regulations differs from state to state but larger roasters (specifically those that roast over 10 lbs/5 kg) require some type of permit in order to be operated. The San Franciscan Roaster Company is devoted to building machines that exceed expectations. Our largest roasters, the SF25 and SF75, come outfitted with afterburners in order to comply with the most stringent air quality control mandates. But the work doesn’t stop there. The San Franciscan Roaster Company is doing its part in bettering the environment. Our coffee school, the Coffee Roasting Institute in North Carolina, is working on becoming a net zero carbon footprint business. This way, prospective roastmasters can learn everything there is to know about roasting while reducing their environmental footprint.

Read More

Topics: SF10, education, experience, SF6, roaster, coffee roaster, commercial coffee roaster

Celebrating Individuality & Commercial Coffee Roasters: Introducing the New SF10

Posted by Maria Gomez

Fri, Jun, 29, 2018 @ 12:06 PM

America has always celebrated the individual and the potential of every person to contribute something of unique value to the larger picture. Individualism is an upheld value in the specialty coffee culture; every vision is different and every pair of hands involved in the process is distinct, valuable, and necessary.  This idea is intrinsic to the San Franciscan Roaster Company, where we build using only American-made parts and cherish ideas of craftsmanship, artistry, and innovation. Every machine we construct is handcrafted, carefully assembled, and representative of our profound knowledge of the industry. So in the spirit of one of  America’s finest founding principles, we are proud to introduce our newest roaster: the SF10.

Read More

Topics: high quality, handmade, SF10, roaster profile, coffee roaster, commercial coffee roaster, Successful business, roaster, tradition