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The SanFranRoaster Blog......

Jacqueline Gutierrez

Recent Posts

Where Some of Our Favorite Drinks Originate From

Posted by Jacqueline Gutierrez

Fri, Mar, 22, 2019 @ 12:03 PM

While here in the United States, we’ve adapted countless variations for creating and consuming different coffee drinks, we often don’t realize the contradictions we make when we substitute an ingredient or two or switch up the container for drinking thus changing the entire experience. For that reason, it’s well worth exploring the origins of some of our favorite drinks and how they relate to its birthplace’s culture, identity, and ritual.        

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Topics: coffee culture, coffee drinks, Espresso Romano, Gibraltar, Frappé, Cortado, Flat White

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting, cupping

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10