Hey roasters, it’s time to catch up on what’s been brewing in the coffee world over the last two weeks. We’ve got bean price updates, and a big expo we’re fired up for. This is your quick shot of news to keep your roastery humming, straight from your friends at San Franciscan Roaster. Pour a cup and let’s dive in!

Hey there, fellow coffee roasters! We're going to bring you a bi-weekly dose of what’s brewing in the coffee world, straight from the folks at San Franciscan Roaster Co. We know you’re busy dialing in that perfect roast, so we’ve sifted through the latest industry buzz to bring you the updates that matter most to your craft. No fluff, no nonsense—just the news you can use to keep your roaster humming and your beans shining. Let’s dive into what’s been happening over the last couple of weeks, as of March 30, 2025.

By the time Sarah found herself on the roasting floor, inhaling the nutty, caramelized aroma of freshly tumbled coffee beans, she had already walked an unconventional path. A self-proclaimed coffee enthusiast in college, she never imagined that a marriage proposal would lead to something more than lifelong partnership—it would lead her straight into the belly of a roaring, fire-breathing coffee roaster.

Introduced to the art of roasting by her husband, Sarah was at first wary. The idea of standing over a machine billowing heat and smoke, its steel drum turning with the slow, hypnotic rhythm of alchemy, seemed more intimidating than inviting. There was the smell, yes—heady and intoxicating, but also dense, all-encompassing, inescapable. And then there were the questions of safety, toxicity, and the invisible threats that might be carried in the very air she breathed. But as any good scientist—and Sarah, with her background in animal behavior, was nothing if not methodical—would tell you, curiosity tends to win out over fear.

In the heart of the North Dallas coffee scene, a new institution is making waves. Roasting Headquarters (RHQ), founded by industry veterans Jodi and Abby, is more than just a roastery—it’s a center for education, community, and innovation in specialty coffee. 

Recently, San Franciscan Roaster’s Bill Kennedy sat down with the duo to discuss their journey, the vision behind RHQ, and their unwavering commitment to improving the craft of roasting.

Hi-Fi Espresso’s story is one of passion, persistence, and community. When Bill Kennedy of San Franciscan Roaster Co. sat down with Jeff, Karen, and B from Hi-Fi Espresso, the conversation was rich with insights, nostalgia, and future aspirations.