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The SanFranRoaster Blog......

Master the Art of Coffee Roasting with Hands-On Training in October

Posted by The San Franciscan Roaster Co.

Sun, Sep, 29, 2024 @ 03:09 AM

October 2024 coffee roasting classes

San Franciscan Roaster Co. is thrilled to support an upcoming coffee roasting course through Jodi Wieser Coffee Consulting, featuring exclusive use of San Franciscan roasters and set in a brand-new, state-of-the-art facility in scenic Dallas, Texas. This course offers an unparalleled opportunity for coffee professionals and enthusiasts to hone their roasting skills under the guidance of two expert trainers: Mark Michaelson, our Head of Education, and Paris Kennedy, a young talent who has grown up immersed in the coffee industry.

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Topics: News, experience, tasting coffee, coffee roasting training, Coffee roasting classes

Introducing our new team member, Tom Hinman

Posted by The San Franciscan Roaster Co.

Mon, Sep, 23, 2024 @ 18:09 PM

Tom Hinman, San Franciscan's new client success manager

 Tom Hinman, San Franciscan Roaster Co.'s new Client Success Manager is a true coffee roasting enthusiast who literally learned the business from the ground up. 

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Topics: Successful business, News, coffee roasting

The Case for Craft Over Code - Does AI Really Make Coffee Roasting Better?

Posted by The San Franciscan Roaster Co.

Sun, Sep, 15, 2024 @ 20:09 PM

robot-roaster2

The coffee industry is no stranger to innovation. Over the past few years, we've seen the rise of AI and automation in everything from bean selection to brew techniques. However, when it comes to coffee roasting—a process that marries science with the art of flavor extraction—technology has been a double-edged sword.

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Topics: commercial coffee roaster, tasting coffee, art of roasting, coffee culture

The Evolution of Coffee Roasting: How Innovation and Craftsmanship Shape the Perfect Roast

Posted by The San Franciscan Roaster Co.

Mon, Sep, 09, 2024 @ 01:09 AM

An 18th century Ottoman coffee roaster

The history of coffee is long and rich, with its cultivation and enjoyment spanning centuries. But beyond the brewing process lies an equally fascinating evolution—the art of roasting coffee beans. From humble beginnings in the Middle East to today’s highly engineered, precise machines, coffee roasting has transformed dramatically.

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Topics: commercial coffee roaster, tradition, art of roasting

Why Training is Critical for Specialty Coffee Roasters

Posted by The San Franciscan Roaster Co.

Mon, Sep, 02, 2024 @ 02:09 AM

coffee-roaster-training

In the world of specialty coffee, where every bean is a potential masterpiece, the importance of precision, skill, and knowledge cannot be overstated. For businesses investing in high-quality roasters which give you complete control over the roast, the machine is as effective as the hands that operate it. Proper training for coffee roasters is not just a valuable asset—it’s an essential component in minimizing waste, maximizing flavor potential, and ensuring consistent quality in every batch.

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Topics: Successful business, education, art of roasting, coffee culture