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The SanFranRoaster Blog......

Otto Nicli

Recent Posts

Specialty Coffee and the Internet: Forging Your Path Towards Success

Posted by Otto Nicli

Fri, Jun, 28, 2019 @ 14:06 PM

Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you! 

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Topics: roaster profile, coffee roaster, Successful business, high quality, sense of taste, coffee culture, sustainability

Wholesale vs In-House Roasting: Why You Should Take the Leap

Posted by Otto Nicli

Wed, May, 22, 2019 @ 07:05 AM

 

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Topics: roaster profile, coffee roaster, SF6

Why You Should Buy an SF-1: From Training and Profiling to Perfection

Posted by Otto Nicli

Tue, Feb, 26, 2019 @ 15:02 PM

The path towards perfection is paved with trial and error. Musicians work on demos before recording a classic; artists work on rough sketches before committing their art to canvas; writers rewrite drafts ad infinitum before completing a manuscript. As such, coffee roasters require a way of freely fine-tuning their roasts. This is where the SF-1 from the San Franciscan Roaster Company comes into play. As our smallest roaster, the SF-1 gives roastmasters the ability to get creative with their roasts without having to worry about ruining batches. In order to create something truly unique, it’s necessary to make mistakes. Bold decisions lead to great outcomes. All too often, however, creativity and originality are put on the backburner. With our SF-1, you won’t have to compromise your creativity.

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Topics: sf1, coffee, small batch coffee roaster

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: handmade, high quality, education, experience, SF10, coffee roasting, coffee flavors, taste vs. flavor, sense of taste, art of roasting

Educating The Next Generation of Roastmasters While Protecting the Environment

Posted by Otto Nicli

Fri, Aug, 10, 2018 @ 07:08 AM

The Specialty Coffee community is all about sustainability, from farm to cup. When it comes to roasting, roastmasters must be completely aware of how their machines affect the environment. Local municipalities are in charge of regulating emissions. As such, regulations differs from state to state but larger roasters (specifically those that roast over 10 lbs/5 kg) require some type of permit in order to be operated. The San Franciscan Roaster Company is devoted to building machines that exceed expectations. Our largest roasters, the SF25 and SF75, come outfitted with afterburners in order to comply with the most stringent air quality control mandates. But the work doesn’t stop there. The San Franciscan Roaster Company is doing its part in bettering the environment. Our coffee school, the Coffee Roasting Institute in North Carolina, is working on becoming a net zero carbon footprint business. This way, prospective roastmasters can learn everything there is to know about roasting while reducing their environmental footprint.

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Topics: coffee roaster, commercial coffee roaster, roaster, SF6, education, experience, SF10