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The SanFranRoaster Blog......

Celebrating Individuality & Commercial Coffee Roasters: Introducing the New SF10

Posted by Maria Gomez

Fri, Jun, 29, 2018 @ 12:06 PM

America has always celebrated the individual and the potential of every person to contribute something of unique value to the larger picture. Individualism is an upheld value in the specialty coffee culture; every vision is different and every pair of hands involved in the process is distinct, valuable, and necessary.  This idea is intrinsic to the San Franciscan Roaster Company, where we build using only American-made parts and cherish ideas of craftsmanship, artistry, and innovation. Every machine we construct is handcrafted, carefully assembled, and representative of our profound knowledge of the industry. So in the spirit of one of  America’s finest founding principles, we are proud to introduce our newest roaster: the SF10.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, Successful business, tradition, handmade, high quality, SF10

Bridging The Gap Between Coffee Farmer and Coffee Consumer

Posted by Otto Nicli

Mon, Jun, 18, 2018 @ 10:06 AM

Specialty coffee roasting is an exciting journey to embark on whether you’re working as a part-time barista at your local coffee house or an entrepreneur who’s looking for the next challenge. The coffee roasting industry is simultaneously a global enterprise while being incredibly individualistic. In most cases, specialty coffee roasters, brands, and shops are managed by only a handful of people. And not every coffee roaster has his or her own coffee shop or coffee house. Thanks to the internet and online shopping, many coffee roasters are able to ship their product all around the world. In order for a batch of coffee beans to achieve the distinction of specialty coffee, the coffee roaster must use his or her personal skills and abilities to create something truly unique. Unlike mass-produced coffees, specialty coffee roasting boasts a personal touch that allows it to stand apart from the rest. It’s also necessary to use a specialty coffee roaster like the ones available from the San Franciscan Roaster Company. We build our products by hand to your exact specifications.

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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, handmade, high quality, education, experience

How to Gain Valuable Insight in the Art of Coffee Roasting

Posted by Otto Nicli

Mon, Jun, 11, 2018 @ 08:06 AM

If you’ve always dreamed of starting up your own coffee roasting business, it’s best to get started on the right foot. Perhaps you’ve never roasted before or maybe you’ve dabbled a bit but you don’t feel ready to take it to the next level. Well, you chose the right industry to become a part of! As you may or may not know, the specialty coffee roasting industry is very community-oriented so we’re always ready to help our friends and peers succeed. Not only does the San Franciscan Roaster Company build small-batch machines for small-batch roasters, we also provide training services for roastmasters to become perfectly acquainted with their San Franciscan Roaster! In order to provide as much knowledge as possible, we’ve teamed up with Bald Guy Brew to create The Coffee Roasting Institute, an official, SCA-Certified premiere training campus is located in Boone, North Carolina. It’s our goal to help you know everything there is to know about roasting!

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Topics: coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, education, experience

Why Handmade Machines Still Matter

Posted by Otto Nicli

Tue, Jun, 05, 2018 @ 08:06 AM

The act of building something by hand is often seen as the road less traveled, and it’s easy to see why. Companies from all around the world make use of automated machines to build their products. Machines building more machines at incredibly fast speeds. They churn out hundreds (if not thousands) of products per week. Cars, refrigerators, computers, and almost everything in our modern world is built by machines. Of course, we’ve yet to reach a moment in time where everything is completely automated. Hard working individuals still work at most of these manufacturing plants but their roles have greatly diminished. Building products by hand can be seen as old-fashioned or outdated but nothing truly compares to a product that was built by hand. Our roasters, for instance, are each designed and built with the artisan roaster in mind. Since the San Franciscan Roaster Company is made up of artisan roasters and creatives with vast experience in the industry, we know exactly what should go in a coffee roaster.

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Topics: coffee roaster, commercial coffee roaster, Successful business, tradition, handmade, high quality

The Sustainability of Ethical Business Practices in Specialty Coffee

Posted by Otto Nicli

Fri, May, 18, 2018 @ 13:05 PM

AdobeStock_110462860Now, more than ever, consumers are choosing to spend their hard-earned money on companies they know and trust. Long gone are the day of blindly purchasing products off the shelves at the local supermarket. Consumers—specifically millenials—are spending more time researching what they buy in order to positively impact the community. This is intrinsic in the specialty roasting industry. Consumers not only want to purchase coffee from shops that treat their employees with respect, they want to support companies that strive to do good in the world. Since the farming, production, and distribution of specialty coffee involves many players from all around the world, it’s easy for ethical business practices to get lost in the mix. How does a coffee roasting company ensure sustainability and ethical business practices? Although the answer is complex, it is achievable.

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Topics: coffee roaster, commercial coffee roaster, Successful business, tradition, legacy, International