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The SanFranRoaster Blog......

Why You Should Buy an SF-1: From Training and Profiling to Perfection

Posted by Otto Nicli

Tue, Feb, 26, 2019 @ 15:02 PM

The path towards perfection is paved with trial and error. Musicians work on demos before recording a classic; artists work on rough sketches before committing their art to canvas; writers rewrite drafts ad infinitum before completing a manuscript. As such, coffee roasters require a way of freely fine-tuning their roasts. This is where the SF-1 from the San Franciscan Roaster Company comes into play. As our smallest roaster, the SF-1 gives roastmasters the ability to get creative with their roasts without having to worry about ruining batches. In order to create something truly unique, it’s necessary to make mistakes. Bold decisions lead to great outcomes. All too often, however, creativity and originality are put on the backburner. With our SF-1, you won’t have to compromise your creativity.

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Topics: sf1, coffee, small batch coffee roaster

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10

It’s What’s Inside That Counts: How Our Roasters Stand Apart from the Rest

Posted by Otto Nicli

Thu, Jun, 07, 2018 @ 08:06 AM

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

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Topics: commercial coffee roaster, roaster, Successful business, legacy, sf1, Local, who we are, SF75, SF6, handmade, high quality

How the San Franciscan Roasters Company Stands Apart From the Rest

Posted by The San Franciscan Roaster Co.

Thu, May, 17, 2018 @ 12:05 PM

Coffee roasting is a meticulously detailed process. Converting green coffee into a delicious roast takes time and precision but most importantly, it requires complete control. As with most things in this modern age, coffee roasting machines have gone on to become more automatic, more computerized in order to produce coffees at a faster pace. But coffee roasting is an art form that benefits from complete, personal control. Coffee roasters are the engines that propel any coffee shop forward. Make sure yours is built to last. The San Franciscan Roaster Company believes in the intrinsic value of handmade machines. Not only are our machines designed and built to last a lifetime, they are also incredibly beautiful. Each roastmaster should feel proud of their roaster, from how it works to how it looks. The San Franciscan Roaster Company can provide this and much more!

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, tradition, legacy, sf1, who we are, SF75, SF6

Roaster Profile: Case Study Coffee

Posted by Emily McIntrye

Mon, May, 26, 2014 @ 12:05 PM

In her mild demeanor and her obvious passion for coffee and community, Christine Herman Rusell embodies the qualities of Case Study Coffee that have seen the business grow from a single espresso cart in 2005 to a soon-to-be three-location coffee establishment in Portland, Oregon. She looks around the spacious downtown location, at the tables full of students chatting and business-people glaring at their laptops, and says, "I just try to choose great coffee and not mess it up, so I can make my baristas' lives easy."
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Topics: roaster profile, coffee roaster, roaster, Successful business, sf1, woman roaster