The SanFranRoaster Blog......

The Rhythm of the Roaster Drum & What Sets the San Franciscan Apart

Posted by Maria Gomez

Fri, Aug, 17, 2018 @ 08:08 AM

For artisan roastmasters around the world, the concept of the roast profile has profound meaning. Roastmasters are, after all, sculptors of flavor, who chisel away—via the roasting process— at precise characteristics that shape coffee into the delightful beverage that brings people joy, friendship, and that much needed inspiration on Monday mornings. Our coffee roaster machine is an integral part of the roastmaster craft. The San Franciscan provides roastmasters worldwide with stability and the utmost control and versatility to achieve a variance in flavor and aroma.

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Topics: coffee roaster, roaster, Successful business, tradition, legacy, who we are, handmade, high quality, education, experience

The Roast Profiles: How the San Franciscan Roaster Supports Artisan Roastmasters

Posted by Maria Gomez

Fri, Aug, 03, 2018 @ 13:08 PM

A casual coffee drinker might not often consider the role heat and chemical reactions play in the final taste, body, and aroma of their morning cup of Joe. In addition to the long excursion coffee undergoes from the harvest to the roaster—from the hands of coffee pickers, to traversing continents and international borders—there is an entire other process necessary before that coffee is ready for drinking. It is in this other process that as coffee roaster manufacturers, the San Franciscan Roaster Company plays a direct role in how your coffee tastes.

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Topics: roaster profile, SF25, coffee roaster, who we are, handmade, high quality, experience

It’s What’s Inside That Counts: How Our Roasters Stand Apart from the Rest

Posted by Otto Nicli

Thu, Jun, 07, 2018 @ 08:06 AM

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

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Topics: commercial coffee roaster, roaster, Successful business, legacy, sf1, Local, who we are, SF75, SF6, handmade, high quality

How the San Franciscan Roasters Company Stands Apart From the Rest

Posted by The San Franciscan Roaster Co.

Thu, May, 17, 2018 @ 12:05 PM

Coffee roasting is a meticulously detailed process. Converting green coffee into a delicious roast takes time and precision but most importantly, it requires complete control. As with most things in this modern age, coffee roasting machines have gone on to become more automatic, more computerized in order to produce coffees at a faster pace. But coffee roasting is an art form that benefits from complete, personal control. Coffee roasters are the engines that propel any coffee shop forward. Make sure yours is built to last. The San Franciscan Roaster Company believes in the intrinsic value of handmade machines. Not only are our machines designed and built to last a lifetime, they are also incredibly beautiful. Each roastmaster should feel proud of their roaster, from how it works to how it looks. The San Franciscan Roaster Company can provide this and much more!

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, tradition, legacy, sf1, who we are, SF75, SF6

Roaster Profile: Bill Kennedy

Posted by Emily McIntrye

Fri, Jan, 03, 2014 @ 17:01 PM

San Franciscan is built through a world-wide network of coffee roasters who engage with the roasting process in every way, and usually they are driven by love. Love of coffee, love of roasting, and love for the San Franciscan. CEO Bill Kennedy is no exception.
 
Bill often comes home from a day at the factory to roast a batch or two on his private refurbished SF25, while his sons rollerblade around the bags of coffee behind him. "I’ve loved the roaster since the first time I saw a San Franciscan," he says. "I thought it was the coolest piece of equipment on the planet. It had that old fashioned look to it, and I love that. And it just seemed like a sweet, cool-looking piece of equipment. I guess you could say I was drawn to the roaster first and then to coffee after."
Bill's journey as a coffee roaster and then owner of CoffeePER is driven by the unique nature of the San Franciscan roaster, a tool for artisans.
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Topics: roaster profile, roaster, Local, who we are