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The SanFranRoaster Blog......

How to Gain Valuable Insight in the Art of Coffee Roasting

Posted by Otto Nicli

Mon, Jun, 11, 2018 @ 08:06 AM

If you’ve always dreamed of starting up your own coffee roasting business, it’s best to get started on the right foot. Perhaps you’ve never roasted before or maybe you’ve dabbled a bit but you don’t feel ready to take it to the next level. Well, you chose the right industry to become a part of! As you may or may not know, the specialty coffee roasting industry is very community-oriented so we’re always ready to help our friends and peers succeed. Not only does the San Franciscan Roaster Company build small-batch machines for small-batch roasters, we also provide training services for roastmasters to become perfectly acquainted with their San Franciscan Roaster! In order to provide as much knowledge as possible, we’ve teamed up with Bald Guy Brew to create The Coffee Roasting Institute, an official, SCA-Certified premiere training campus is located in Boone, North Carolina. It’s our goal to help you know everything there is to know about roasting!

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Topics: coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, education, experience

It’s What’s Inside That Counts: How Our Roasters Stand Apart from the Rest

Posted by Otto Nicli

Thu, Jun, 07, 2018 @ 08:06 AM

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

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Topics: commercial coffee roaster, roaster, Successful business, legacy, sf1, Local, who we are, SF75, SF6, handmade, high quality

The Sustainability of Ethical Business Practices in Specialty Coffee

Posted by Otto Nicli

Fri, May, 18, 2018 @ 13:05 PM

AdobeStock_110462860Now, more than ever, consumers are choosing to spend their hard-earned money on companies they know and trust. Long gone are the day of blindly purchasing products off the shelves at the local supermarket. Consumers—specifically millenials—are spending more time researching what they buy in order to positively impact the community. This is intrinsic in the specialty roasting industry. Consumers not only want to purchase coffee from shops that treat their employees with respect, they want to support companies that strive to do good in the world. Since the farming, production, and distribution of specialty coffee involves many players from all around the world, it’s easy for ethical business practices to get lost in the mix. How does a coffee roasting company ensure sustainability and ethical business practices? Although the answer is complex, it is achievable.

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Topics: coffee roaster, commercial coffee roaster, Successful business, tradition, legacy, International

How the San Franciscan Roasters Company Stands Apart From the Rest

Posted by The San Franciscan Roaster Co.

Thu, May, 17, 2018 @ 12:05 PM

Coffee roasting is a meticulously detailed process. Converting green coffee into a delicious roast takes time and precision but most importantly, it requires complete control. As with most things in this modern age, coffee roasting machines have gone on to become more automatic, more computerized in order to produce coffees at a faster pace. But coffee roasting is an art form that benefits from complete, personal control. Coffee roasters are the engines that propel any coffee shop forward. Make sure yours is built to last. The San Franciscan Roaster Company believes in the intrinsic value of handmade machines. Not only are our machines designed and built to last a lifetime, they are also incredibly beautiful. Each roastmaster should feel proud of their roaster, from how it works to how it looks. The San Franciscan Roaster Company can provide this and much more!

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, tradition, legacy, sf1, who we are, SF75, SF6

Roaster Profile: Henry's House of Coffee

Posted by Emily McIntrye

Sun, Jun, 08, 2014 @ 09:06 AM

Through the Lebanese culture runs a thick ribbon of honor and pride of legacy, father to son, mother to daughter. Hrag Kalebjian grew up dreading Saturday mornings, when his father Henry would drag him out of bed and into the specialty foods store where he roasted coffee. "I just wanted to watch cartoons," Hrag says, and eventually he left the family business altogether to work in corporate finance.
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Topics: roaster profile, SF25, California, coffee roaster, commercial coffee roaster, roaster, Successful business, tradition, legacy