The SanFranRoaster Blog......

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10

The Rhythm of the Roaster Drum & What Sets the San Franciscan Apart

Posted by Maria Gomez

Fri, Aug, 17, 2018 @ 08:08 AM

For artisan roastmasters around the world, the concept of the roast profile has profound meaning. Roastmasters are, after all, sculptors of flavor, who chisel away—via the roasting process— at precise characteristics that shape coffee into the delightful beverage that brings people joy, friendship, and that much needed inspiration on Monday mornings. Our coffee roaster machine is an integral part of the roastmaster craft. The San Franciscan provides roastmasters worldwide with stability and the utmost control and versatility to achieve a variance in flavor and aroma.

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Topics: coffee roaster, roaster, Successful business, tradition, legacy, who we are, handmade, high quality, education, experience

How to Gain Valuable Insight in the Art of Coffee Roasting

Posted by Otto Nicli

Mon, Jun, 11, 2018 @ 08:06 AM

If you’ve always dreamed of starting up your own coffee roasting business, it’s best to get started on the right foot. Perhaps you’ve never roasted before or maybe you’ve dabbled a bit but you don’t feel ready to take it to the next level. Well, you chose the right industry to become a part of! As you may or may not know, the specialty coffee roasting industry is very community-oriented so we’re always ready to help our friends and peers succeed. Not only does the San Franciscan Roaster Company build small-batch machines for small-batch roasters, we also provide training services for roastmasters to become perfectly acquainted with their San Franciscan Roaster! In order to provide as much knowledge as possible, we’ve teamed up with Bald Guy Brew to create The Coffee Roasting Institute, an official, SCA-Certified premiere training campus is located in Boone, North Carolina. It’s our goal to help you know everything there is to know about roasting!

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Topics: coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, education, experience

It’s What’s Inside That Counts: How Our Roasters Stand Apart from the Rest

Posted by Otto Nicli

Thu, Jun, 07, 2018 @ 08:06 AM

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

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Topics: commercial coffee roaster, roaster, Successful business, legacy, sf1, Local, who we are, SF75, SF6, handmade, high quality

The Sustainability of Ethical Business Practices in Specialty Coffee

Posted by Otto Nicli

Fri, May, 18, 2018 @ 13:05 PM

AdobeStock_110462860Now, more than ever, consumers are choosing to spend their hard-earned money on companies they know and trust. Long gone are the day of blindly purchasing products off the shelves at the local supermarket. Consumers—specifically millenials—are spending more time researching what they buy in order to positively impact the community. This is intrinsic in the specialty roasting industry. Consumers not only want to purchase coffee from shops that treat their employees with respect, they want to support companies that strive to do good in the world. Since the farming, production, and distribution of specialty coffee involves many players from all around the world, it’s easy for ethical business practices to get lost in the mix. How does a coffee roasting company ensure sustainability and ethical business practices? Although the answer is complex, it is achievable.

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Topics: coffee roaster, commercial coffee roaster, Successful business, tradition, legacy, International