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The SanFranRoaster Blog......

Roaster Profile: Bootstrap Coffee Roaster

Posted by Emily McIntrye

Sat, Jun, 21, 2014 @ 13:06 PM

Like many coffee professionals, Micah Svejda didn't set out to dedicate his life to the elusive bean. Nor, years ago in a philosophy program in St. Louis, Missouri, could he forsee roasting on a red San Franciscan coffee roaster in the stately city of St. Paul. "I took a job at Kaldi's Coffee to supplement my income as a teaching assistant," says Svejda, who'd put in years behind the bar in chains like Caribou and Dunn Bros., "and the truth is that I fell in love with coffee and out of love with academia."
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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, Successful business, Local, SF6

Roaster Profile: Bill Kennedy

Posted by Emily McIntrye

Fri, Jan, 03, 2014 @ 17:01 PM

San Franciscan is built through a world-wide network of coffee roasters who engage with the roasting process in every way, and usually they are driven by love. Love of coffee, love of roasting, and love for the San Franciscan. CEO Bill Kennedy is no exception.
 
Bill often comes home from a day at the factory to roast a batch or two on his private refurbished SF25, while his sons rollerblade around the bags of coffee behind him. "I’ve loved the roaster since the first time I saw a San Franciscan," he says. "I thought it was the coolest piece of equipment on the planet. It had that old fashioned look to it, and I love that. And it just seemed like a sweet, cool-looking piece of equipment. I guess you could say I was drawn to the roaster first and then to coffee after."
Bill's journey as a coffee roaster and then owner of CoffeePER is driven by the unique nature of the San Franciscan roaster, a tool for artisans.
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Topics: roaster profile, roaster, Local, who we are