The SanFranRoaster Blog......

Due to Overwhelming Success, We’re Extending our Offer on the SF-6 “Embrace the Craft” Bundle!

Posted by The San Franciscan Roaster Co.

Thu, Jan, 10, 2019 @ 10:01 AM

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Topics: art of roasting, coffee roasting, SF6, coffee roaster, commercial coffee roaster, small batch coffee roaster

An Interview with Colombia's National Roaster Champion, Luisa Fernanda Quintero

Posted by The San Franciscan Roaster Co.

Fri, Dec, 07, 2018 @ 11:12 AM


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Topics: coffee roasting, coffee roaster, she's the roaster, small batch coffee roaster, art of roasting

From the Old World to the New: The San Franciscan Design and Handcrafted Ingenuity

Posted by Maria Gomez

Thu, Nov, 29, 2018 @ 08:11 AM


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Topics: coffee roasting, handmade, art of roasting, history of coffee roasting, small batch coffee roaster

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: coffee roasting, art of roasting, sense of taste, taste vs. flavor, coffee flavors, experience, handmade, high quality, SF10, education

Developing Your Art: The Importance of Education in Coffee Roasting

Posted by Julia Hettiger

Fri, Nov, 02, 2018 @ 09:11 AM

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

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Topics: art of roasting, flavor and mouthful, five senses, coffee roasting, education, Successful business, roaster profile, commercial coffee roaster