The SanFranRoaster Blog......

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: coffee roasting, art of roasting, sense of taste, taste vs. flavor, coffee flavors, experience, handmade, high quality, SF10, education

Art & Ingenuity: The Craft of Specialty Coffee Roasting

Posted by Julia Hettiger

Tue, Sep, 11, 2018 @ 10:09 AM

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.

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Topics: education, experience, SF75, coffee roaster, roaster profile, SF25, commercial coffee roaster, Successful business

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF10, experience, education, high quality, handmade, SF6, SF75, sf1, legacy, roaster, Successful business, coffee roaster, SF25, commercial coffee roaster

The Rhythm of the Roaster Drum & What Sets the San Franciscan Apart

Posted by Maria Gomez

Fri, Aug, 17, 2018 @ 08:08 AM

For artisan roastmasters around the world, the concept of the roast profile has profound meaning. Roastmasters are, after all, sculptors of flavor, who chisel away—via the roasting process— at precise characteristics that shape coffee into the delightful beverage that brings people joy, friendship, and that much needed inspiration on Monday mornings. Our coffee roaster machine is an integral part of the roastmaster craft. The San Franciscan provides roastmasters worldwide with stability and the utmost control and versatility to achieve a variance in flavor and aroma.

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Topics: experience, education, high quality, handmade, who we are, tradition, roaster, legacy, Successful business, coffee roaster

Educating The Next Generation of Roastmasters While Protecting the Environment

Posted by Otto Nicli

Fri, Aug, 10, 2018 @ 07:08 AM

The Specialty Coffee community is all about sustainability, from farm to cup. When it comes to roasting, roastmasters must be completely aware of how their machines affect the environment. Local municipalities are in charge of regulating emissions. As such, regulations differs from state to state but larger roasters (specifically those that roast over 10 lbs/5 kg) require some type of permit in order to be operated. The San Franciscan Roaster Company is devoted to building machines that exceed expectations. Our largest roasters, the SF25 and SF75, come outfitted with afterburners in order to comply with the most stringent air quality control mandates. But the work doesn’t stop there. The San Franciscan Roaster Company is doing its part in bettering the environment. Our coffee school, the Coffee Roasting Institute in North Carolina, is working on becoming a net zero carbon footprint business. This way, prospective roastmasters can learn everything there is to know about roasting while reducing their environmental footprint.

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Topics: SF10, education, experience, SF6, roaster, coffee roaster, commercial coffee roaster