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The SanFranRoaster Blog......

The Makeup of a San Fran Roaster: Quality Materials for the Finest Roast

Posted by Maria Gomez

Tue, Aug, 27, 2019 @ 09:08 AM

The San Franciscan Roaster is a carefully constructed machine made for the purpose of roasting. As any specialty coffee aficionado is aware, roasting is an art as well as a science; this means that any alteration to the material, composition, and other variables will affect the process and the roastmaster’s ability to control or define the final roast. The makeup of our machines enhances the ability for unique roasts, which have a big impact on the final cup. It’s why our carefully crafted design has considered the architecture, the materials, and unique characteristics —such as the thickness of the drum—to create a stable thermal platform and the perfect conditions for a consistent, premium, and one-of-a-kind roast.

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Topics: handmade, high quality, education, coffee, coffee roasting

Specialty Coffee and the Internet: Forging Your Path Towards Success

Posted by Otto Nicli

Fri, Jun, 28, 2019 @ 14:06 PM

Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you! 

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Topics: roaster profile, coffee roaster, Successful business, high quality, sense of taste, coffee culture, sustainability

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: handmade, high quality, education, experience, SF10, coffee roasting, coffee flavors, taste vs. flavor, sense of taste, art of roasting

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10

The Rhythm of the Roaster Drum & What Sets the San Franciscan Apart

Posted by Maria Gomez

Fri, Aug, 17, 2018 @ 08:08 AM

For artisan roastmasters around the world, the concept of the roast profile has profound meaning. Roastmasters are, after all, sculptors of flavor, who chisel away—via the roasting process— at precise characteristics that shape coffee into the delightful beverage that brings people joy, friendship, and that much needed inspiration on Monday mornings. Our coffee roaster machine is an integral part of the roastmaster craft. The San Franciscan provides roastmasters worldwide with stability and the utmost control and versatility to achieve a variance in flavor and aroma.

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Topics: coffee roaster, roaster, Successful business, tradition, legacy, who we are, handmade, high quality, education, experience