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The SanFranRoaster Blog......

How the San Franciscan Roasters Company Stands Apart From the Rest

Posted by The San Franciscan Roaster Co.

Thu, May, 17, 2018 @ 12:05 PM

Coffee roasting is a meticulously detailed process. Converting green coffee into a delicious roast takes time and precision but most importantly, it requires complete control. As with most things in this modern age, coffee roasting machines have gone on to become more automatic, more computerized in order to produce coffees at a faster pace. But coffee roasting is an art form that benefits from complete, personal control. Coffee roasters are the engines that propel any coffee shop forward. Make sure yours is built to last. The San Franciscan Roaster Company believes in the intrinsic value of handmade machines. Not only are our machines designed and built to last a lifetime, they are also incredibly beautiful. Each roastmaster should feel proud of their roaster, from how it works to how it looks. The San Franciscan Roaster Company can provide this and much more!

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Topics: SF25, coffee roaster, commercial coffee roaster, roaster, tradition, legacy, sf1, who we are, SF75, SF6

Roaster Profile: Bootstrap Coffee Roaster

Posted by Emily McIntrye

Sat, Jun, 21, 2014 @ 13:06 PM

Like many coffee professionals, Micah Svejda didn't set out to dedicate his life to the elusive bean. Nor, years ago in a philosophy program in St. Louis, Missouri, could he forsee roasting on a red San Franciscan coffee roaster in the stately city of St. Paul. "I took a job at Kaldi's Coffee to supplement my income as a teaching assistant," says Svejda, who'd put in years behind the bar in chains like Caribou and Dunn Bros., "and the truth is that I fell in love with coffee and out of love with academia."
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Topics: roaster profile, coffee roaster, commercial coffee roaster, roaster, Successful business, Local, SF6

Roaster Profile: Henry's House of Coffee

Posted by Emily McIntrye

Sun, Jun, 08, 2014 @ 09:06 AM

Through the Lebanese culture runs a thick ribbon of honor and pride of legacy, father to son, mother to daughter. Hrag Kalebjian grew up dreading Saturday mornings, when his father Henry would drag him out of bed and into the specialty foods store where he roasted coffee. "I just wanted to watch cartoons," Hrag says, and eventually he left the family business altogether to work in corporate finance.
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Topics: roaster profile, SF25, California, coffee roaster, commercial coffee roaster, roaster, Successful business, tradition, legacy

Roaster Profile: Case Study Coffee

Posted by Emily McIntrye

Mon, May, 26, 2014 @ 12:05 PM

In her mild demeanor and her obvious passion for coffee and community, Christine Herman Rusell embodies the qualities of Case Study Coffee that have seen the business grow from a single espresso cart in 2005 to a soon-to-be three-location coffee establishment in Portland, Oregon. She looks around the spacious downtown location, at the tables full of students chatting and business-people glaring at their laptops, and says, "I just try to choose great coffee and not mess it up, so I can make my baristas' lives easy."
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Topics: roaster profile, coffee roaster, roaster, Successful business, sf1, woman roaster

Roaster Profile: Avoca Coffee

Posted by Emily McIntrye

Sat, Apr, 19, 2014 @ 07:04 AM

Avoca Coffee was established three years ago in the historic Near Southside district of Fort Worth, TX, the project of childhood friends Garold LaRue and Jimmy Story. “I’m a fifth-generation coffee grower,” says Garold, “and at eighteen when I started working, I decided to become a barista. I’ve been in coffee ever since—seen part of the 2nd wave, the 3rd wave, and the birth of the new wave, whatever it is.” Living with his coffee-farming family in Nicaragua until 1985, when the family escaped the revolution to Fort Worth, Garold has a unique perspective on coffee.
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Topics: roaster profile, SF25, coffee roaster, commercial coffee roaster, roaster, sf1