In the dimly lit confines of a neglected studio apartment, Ethan's dream began to take shape. Surrounded by half empty packets of artesian roast coffee, an array of coffee brewing equipment , and a collection of well-worn notebooks filled with scribbled roasting profiles and flavor notes, sits the future CEO of America's favorite prize-winning specialty coffee. Ethan envisions a future filled with rich, complex coffee flavors. His focus is to create a brand of specialty coffee that would stand out in the crowded market, a lasting testament to his passion and dedication.