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The SanFranRoaster Blog......

Why Handmade Machines Still Matter

Posted by Otto Nicli

Tue, Jun, 05, 2018 @ 08:06 AM

c+c2The act of building something by hand is often seen as the road less traveled, and it’s easy to see why. Companies from all around the world make use of automated machines to build their products. Machines building more machines at incredibly fast speeds. They churn out hundreds (if not thousands) of products per week. Cars, refrigerators, computers, and almost everything in our modern world is built by machines. Of course, we’ve yet to reach a moment in time where everything is completely automated. Hard working individuals still work at most of these manufacturing plants but their roles have greatly diminished. Building products by hand can be seen as old-fashioned or outdated but nothing truly compares to a product that was built by hand. Our roasters, for instance, are each designed and built with the artisan roaster in mind. Since the San Franciscan Roaster Company is made up of artisan roasters and creatives with vast experience in the industry, we know exactly what should go in a coffee roaster.

Hard Work and Integrity in the Roaster Manufacturing Process

It’s easy to see why there’s been such a big shift from handmade to machine-made items. It all boils down to the simplicity of production. It naturally takes much longer for something to be built by hand. This is because a real human being with experience and integrity is devoting his or her time to build the best machine possible. Although it may take longer, the end result will be of much higher quality rather than if it were built by a machine.

Almost every industry runs on mass-production. The more of a product there is, the more money the company can make. This is why machines have become the norm in production. They can build all sorts of things in no time, giving the company the ability to sell more products to more people. This may seem like the more convenient route to take but mass produced items are known to falter much more often than those made by hand.

The Resilient Nature of Hand-Made Machines

Another way handmade products stand apart from mass-produced options is in their longevity. San Franciscan Roasters are all built with American-made parts. This fact alone adds to the roaster’s resilient nature. We only make use of the best parts available in order to produce a product that will stand the test of time. Reliability is crucial for any specialty coffee house to run effectively. When a coffee roaster breaks down or requires repairs, the entire coffee shop will face the consequences. At the San Franciscan Roaster Company, we continuously strive to offer the best of the best to our clients. By only using American-made parts, our craftsmen can feel completely confident in the product they’re working on. Clients will, additionally, feel more confident when using their San Franciscan Roaster.

Machines Built By Hand With American-Made Parts

Since the components within our roasters all come from the United States, you won’t have to look all over the world for the right piece. In fact, the San Franciscan Roaster Company will gladly assist you if anything were to go wrong with your roaster. Our goal is to make the coffee roasting process as efficient as possible.  We like to say that, when you purchase a roaster from the San Franciscan Roaster Company, you become part of our family. As a family, we look after each other. We won’t just sell you a roaster and say goodbye forever. Our clients are much more than just clients. For this reason, we gladly provide a one-year limited warranty as well as guaranteed personal support for the life of the roaster. Even though it’s rare for our roasters to face any issues, we will provide total support in any event. We pride ourselves on having the best customer service in the industry so no matter what you’re facing, we will gladly provide the assistance you require.

Our One-Of-A-Kind Coffee Roasters Look Good and Work Better

The San Franciscan Roaster Company’s roster of roasters is made up of the SF-1, SF-6, SF-10, SF-25, and SF-75. Although they vary in size and roasting capacity, they are all built by hand with the same degree of care and integrity. Not only do coffee roasters play an integral part in any coffee shop’s productivity, they also add to the coffee shop’s overall aesthetic value. Our roasters are built with classic beauty in mind. As such, they make perfect centerpieces in coffee houses and roasteries all around the world.

Creating the Perfect Centerpiece for Your Coffee House

Since they’re all built by hand, our roasters have that old-world charm to them. In fact, all hand-made machines are unique by their very nature. But, in our ever-present goal to go above and beyond, we gladly offer the option to further customize your roaster. Although the standard color for our roasters is “cast-iron black,” we will gladly powder-coat your roaster with a single-coat application. We also offer multi-coat application services at an additional cost. With over 6,500 color options available, your San Franciscan Roaster will truly be one-of-a-kind. The plates and fillings of our roasters come in a solid-brass finish, creating a striking combination of black and brass. If brass isn’t your jam, we offer nickel and painting options as well.

The ability to customize your roaster is yet another positive attribute of the handmade process. Very rarely can mass produced items be customized to such a degree. Since your coffee roaster will be one of the most important aspects of your coffee house, shouldn’t it perfectly express your aesthetic sensibilities? You shouldn’t have to compromise, especially when it comes to purchasing a new coffee roaster.

Much More Than Just A Machine

Not only is the act of purchasing handmade machines beneficial for the client, it’s also beneficial for the local economy. The San Franciscan Roaster Company is a small team, made up of hardworking individuals who love what they do. We build small-batch machines for small-batch roasters. When you buy a machine from us, you’re helping us to keep our dream alive. We build all of our machines by hand in our Carson City factory, using only American-made parts. Your purchase goes on to support the local community while benefiting the country’s economy and the specialty coffee industry at large. Contact the San Franciscan Roaster Company today to learn more about what we have to offer!

Topics: coffee roaster, commercial coffee roaster, Successful business, tradition, handmade, high quality